Privacy Policy

1. Information We Collect

A) Information You Provide

When you use the Service, you may submit information such as:

• Firearm details (manufacturer, model, caliber, barrel length, finish, condition, accessories)
• Notes or descriptions you type into the tool
• Contact information (if you request offers, updates, or support), such as name, email, phone number, mailing address (only if requested as part of an offer or transaction flow)

B) Automatically Collected Information

We may automatically collect:

• IP address
• Device type, browser type
• Pages visited, time spent, click activity
• Approximate location (city/state level)
• Referral sources (how you arrived at the site)

C) Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Basic site functionality
• Analytics and performance monitoring
• Marketing attribution
• Remarketing and advertising campaigns

2. How We Use Information

We use information to:

• Provide valuation estimates
• Improve accuracy and system performance
• Prevent fraud, abuse, and misuse
• Monitor analytics and usage trends
• Provide customer support
• Measure marketing performance
• Deliver relevant ads (remarketing)
• Share optional offers or related services from our umbrella companies or partners (where permitted)

3. We Do Not Sell Your Data

We do not sell your personal information to third parties for money.

4. How We Share Information

We may share information in limited cases:

A) Service Providers

We may share data with vendors who help operate the Service (hosting, analytics, communications, security). These vendors are authorized to use information only to provide services to us.

B) Affiliates / Umbrella Companies

We may share information with companies under common ownership or control (our "Affiliates") for:

• Internal operations
• Customer support
• Service improvements
• Providing related offers or services you may request

Example: If you click "Get a Real Cash Offer," your information may be shared with a partner (including Cash for Arms) to continue that request.

C) Partners (Only When You Trigger It)

If you choose to request an offer or click into a partner service, we may share relevant information needed to complete that request.

D) Legal and Safety Reasons

We may disclose information if required to:

• Comply with law, regulation, or legal process
• Enforce our Terms
• Protect users, the public, or our rights
• Prevent fraud, abuse, or security threats

E) Business Transfers

If we undergo a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.

5. Remarketing & Advertising

We may use third-party advertising tools such as:

• Google Ads / Google Analytics
• Meta (Facebook/Instagram)
• TikTok Ads
• Other advertising platforms

These services may use cookies or similar identifiers to:

• Show ads to people who visited our site
• Measure campaign performance
• Build audiences for remarketing

Opt-Out Options: You can control cookies through your browser settings. You may also use industry opt-out tools such as Google Ad Settings, Network Advertising Initiative (NAI), and Digital Advertising Alliance (DAA).

6. Data Retention

We retain information only as long as reasonably necessary for:

• Providing the Service
• Compliance and security
• Improving the valuation system
• Resolving disputes

We may retain de-identified or aggregated data longer for research and product improvement.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission or storage is 100% secure.

8. Children's Privacy

The Service is not intended for anyone under 18. We do not knowingly collect personal information from minors.

9. Your Rights and Choices

Depending on your location, you may have rights to:

• Request access to your personal information
• Request correction
• Request deletion (where applicable)
• Opt out of marketing communications

To make a request, contact us at: admin@pricemygun.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last Updated" date.